Protect Blue

Protect Blue

A space to bring together key players within the stand up paddle industry to create a space for conversations about sustainability and explore how the industry can work together to lead the way.

We know that SUP is the fastest growing water sport on the planet. More and more people are spending time in the ocean, on rivers and in lakes & immersing themselves in nature thanks to the accessibility, ease & enjoyment of the sport.

But as an industry that relies upon nature for it’s playground, we’re not fulfilling our potential to become leaders in sustainability. We have an opportunity to set an example to the water sports industry & to inspire an ever-growing community of paddlers to protect their planet. 

So we’re creating an industry event with a difference :

It has never made sense to us to gather a bunch of ocean loving people and make them sit in a hotel conference room, drink coffee and listen to endless speakers. So we’re doing it differently. No presentations, no slide shows, no hand outs. Instead : SUP, swim, hike & explore the beautiful Ligurian Coast. Hang out with a bunch of like-minded folk, industry leaders & sustainability experts. Play, learn & share. 

For more info :